Before every payment, the client sees the amount, currency and applicable balance credit. Campaign costs then depend on actual auction delivery.
Minimum balance top-up
The minimum balance top-up is 100 USD or the rounded GEL equivalent shown before payment confirmation.
Auction-based campaign pricing
Advertising is purchased through an auction. Campaign spend is calculated using CPM or eCPM and is deducted from the client's account balance as advertising is delivered.
What affects CPM and eCPM
The rate can vary by GEO, video format, placement, device, targeting settings, audience demand, competition, inventory quality and availability.
Currencies and confirmation
Payments are accepted in USD and GEL. The exact top-up amount, currency and rounded GEL equivalent are displayed before the client confirms payment.
Digital service delivery
ADROLL provides digital advertising services only. There is no physical delivery. Balance becomes available after payment is confirmed, and campaign delivery begins after the account, creative and targeting are approved.